New smartphone promotes mobigraphy

Mobile phones have gone beyond being a tool of communication. They are now instrumental in  bringing together a community of people with common desires and aspirations.

Alcatel mobile phones have created a community of users that do not only accept technology for what it is but are also pro-active in defining what they want out of that technology and making them part of the innovation process.

In the creation of Alcatel Flash 2, the mobile handset company has taken a lot of efforts in engaging a community of users to determine the breed of mobile phones that will respond to their lifestyle and common interest.

“And from that, we defined our next generation product - Alcatel Flash 2. This is the same reason why the previous prod – Alcatel Flash - was so successful. We do research together with our community,” said Alcatel general manager for Asia Pacific Albert Wong.

The company set its sights on building an updated, new generation camera phone that will not just speak highly of the software inside, but also introduce an entire ecosystem.

“Looking back three years ago, when we started to define what was really about building a camera phone and trying to create a community for fun. In August 2014, we have decided to launch the first batch in two countries and created a tagline called the Flash and see how it turns out. The community loved it so much and started giving us ideas, valuable feedbacks in order for us to improve the experience of Flash,” Wong said. 

“We went back to the headquarters and decided to take the feedbacks very seriously. And in May, we developed and enhanced fresh, based on our community’s input and launched the Flash+ in five countries across Southeast Asia. This time, we created a new tagline ‘Selfie like a Pro’,” Wong said.

The device, he said, is comparable to the most sleek camera phone brands available in the market.

“This particular phone is a phone that is custom-built for people who love to take photos. It transcends all age groups and cuts across all professions. While this may look hip on teens and younger crowd, a more mature following is now snowballing as we launch this product,” he said.

Flash 2 is a mid-range phone that is not too pricey and not too low-cost, he said.

“I think price is important but the value proposition is even more important. We’re definitely not the highest, we’re not the lowest either. It is not just the price, it’s about the value proposition that we are offering exactly to our users. I think what we offer in Flash 2 is best in its class,” said Wong.

Alcatel Flash 2 builds upon Alcatel Flash’s commitment in providing mobile users a unique mobile photography experience – mobigraphy.

“Mobigraphy is not just an action, but is now a lifestyle. We understand this from the very beginning when we created the Flash series. What we have done for Alcatel Flash 2 is to continue to improve on what we already have and make it better yet at the same time continue to provide accessibility and convenience to the users to shoot their best moments,” Wong said.

The phone’s 13-megapixel ƒ/2.0 rear camera provides sharper and clearer pictures. The accompanying real tone dual flash gives an extra advantage in low light conditions while maintaining the colors as true as possible to real life.

Alcatel Flash 2’s  front camera has the distinct LED flash, shedding light to the users’ selfies.

Alcatel Flash 2 is ergonomically designed to fit perfectly in any hand. The non-slip and mark-free curved back keeps the device spotless and dirt-free. Meanwhile, the balanced body gives easy access to all the functions by using just one hand.

The authentic Android L UI that comes with Alcatel Flash 2 is all about simple yet easy-to-use designs that understands the human behavior. The result is an overall user-friendly navigation and experience.

Built with powerful 64-bit 8 core 1.3Ghz Cortex-A53 MT6753 processor along with the 2GB LPDDR3 SDRAM, Alcatel Flash 2 delivers robust performance for heavy duty usage. Users can multitask seamlessly.

“We have only one product for the open market online and that’s Flash. It’s a very unique proposition were saying here since Flash is our flagship product that is available only at Lazada. We spend a lot of resources for this camera. We’re really into this thing not only because we put a lot of engineering effort but this is a device straight out of users’ imagination,” said Wong.

Alcatel Flash 2 is available in Volcanic Grey and Mica White. The Philippines became the first country to launch the device on Sept. 22, 2015 and the first to sell  online on Sept. 30, 2015. Alcatel Flash 2 is sold exclusively at Lazada ( for P6,190.


Topics: Alcatel , mobile phones
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