SM reopens Cherry this week

SM Investments Corp. said Monday it will reopen two branches of newly acquired grocery store chain Cherry Foodarama this week, in time for the fourth-quarter holiday spending.

SM Markets, a unit of SMIC, said in a statement Cherry Shaw in Mandaluyong City would reopen on Oct. 13 while Cherry Congressional in Quezon City would welcome customers on Oct. 15.

The company did not say when it would reopen the third store, Cherry Antipolo in Rizal.

All Cherry supermarkets were closed down on June 25, after SM Investments of retail tycoon Henry Sy acquired the chain from the Ong family.

SM Markets said Cherry Shaw and Cherry Congressional would have wider offerings of fresh fruits, vegetables, meats, poultry, seafood and other products.  The retail outlets would also have new assortments of groceries, featuring a healthy mix of imported and all-time Pinoy favorites, it said.

Cherry stores would also sell appliances, furniture and home/kitchen ware.  They would also offer medicines through Watsons Pharmacy.

The stores will also have bills payment counters for added convenience to customers, SM Markets said.

“The reopened Cherry stores promise to deliver excellent customer service accompanied by a wide range of products to its shoppers; a formula that has worked for SM Markets for three decades,” SM Markets said.

SM Markets said the old Cherry stores got much needed makeovers “to keep up with the times and continue delivering satisfaction to their loyal customers.”

It said the stores would retain the Cherry brand.“Though their appearance has changed and they are now part of the SM Markets family, every visit to Cherry Shaw and Cherry Congressional is guaranteed to be sweet as cherry just like the old days,” SM Markets said.

Cherry Foodarama has been in the business since the early 1950s and is considered one of the pioneers in the grocery business.

The supermarket chain has been known to offer Filipino consumers low prices for local and imported brands and food items.

SM group’s purchase of Cherry Foodarama marked its second acquisition in three years, strengthening SM group’s position as the leading supermarket chain in the country.

SM Investments signed a joint venture with the Waltermart group through its subsidiaries SM Retail Inc. and SM Prime Holdings Inc. in 2013.

SM Investments had a total of 289 retail stores, comprising 51 SM Stores, 41 SM Supermarkets, 43 SM Hypermarkets, 127 Savemore stores and 27 WalterMart stores as of end-June 2015.

Meanwhile, Alfamart, the group’s small retail format, increased its number of stores to 50 as of end-June.

Topics: SM , Cherry Foodarama
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