Are your fur babies eating the right food?

We may not put a lot of stock in it, but reading the labels of pet foods will go a long way in ensuring the health of our fur babies because we get to know the nutritional contents to determine if we are giving them the right kind of food.

Bow & Wow, the country’s first and only all-natural pet store for dogs and cats, underscores the importance of reading pet food labels and how crucial it is to select quality meals for pet dogs and cats – and it is doing so through a series of engaging webisodes that depict the message from the perspective of a canine and a feline.

Dubbed “Let’s Talk About Pets: Reading Labels,” one webisode reminds pet owners about some pointers to keep in mind when purchasing pet food. For starters, good pet food is made of real animal meat. The first ingredients listed should be a form of high-quality protein such as chicken, lamb or venison. 

 When reading pet food labels, it is also best to check out the preservatives used.  Synthetic preservatives like BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene) may be hard to understand, but research will reveal that these preservatives stop fats from turning rancid, thereby lengthening the storage life of pet food for about a year. Though the safety of these preservatives has been questioned by some consumers and scientists, the FDA says they may be safe at the level used in dog food.

 Pet owners will find the webisode educational as it also cautions against buying pet food products with bulk fillers. Many pet food companies use corn, wheat, and rice as main ingredients because they are a cheap way to fill up a bag, but unfortunately, these fillers lack nutritional value.

 For the optimum health of your furry babies, opt for all-natural pet food that is more nutrient-rich to lessen the chance of pets overeating and consequently, lower chances of them becoming ill or obese.

 Bow & Wow’s “pet talks” also underscore the importance of reading the expiration date on pet food labels.  Reading the pet food nutrition label, just like the nutrition details on packaged food products for humans, can help improve your fur babies’ health and avoid canine or feline illnesses.  At Bow & Wow, the pet food items also indicate the life stage the food is appropriate for.


Bow & Wow webisodes are part of the company’s “Healthy Pet Food Revolution” advocacy. Help give pets longer, richer, happier lives. For tips on how to feed your pets healthy, visit: Visit any Bow & Wow store today for nutritious meals, grooming items, and accessory finds for your furry four-legged friends.  Bow & Wow branches are located at Level 5 of Shangri-La Plaza Mall, Mandaluyong City; at the lower ground floor of Greenbelt 5, Makati City; at the 2nd floor, Al Fresco, Robinsons Magnolia in New Manila, Quezon City; at the ground floor of Excelsior in Eastwood City, Libis, Q.C.; and at Level 3 at the New Wing of Ayala Center, Cebu. For more information, visit the Bow & Wow website at

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