When eclectic meets boho-chic
L’Indochine collaborates with handmade jewelry brand Heyjow
Two labels, committed to creating and providing consumers with artisan goods and carefully crafted products, have joined forces in a collection of expertly curated and exquisitely designed jewelry.
Since L’Indochine, a brainchild of Charlene Carlos and Leona Panutat, opened its doors to the public in 2013, many patrons of eclectic modern designs have found an accessible store for exquisitely exotic finds, one of whom is jewelry designer Joana Ballesteros Gube. “I have always been a fan of L’Indochine,” says Gube.
“The carefully curated pieces that Leona and Charlene feature in their stores are unique and embody interesting stories behind them. After every visit, I end up creatively inspired, and also with a shopping bag full of L’Indochine items,” she adds.
Her frequent stops at the store – which offers fashion items, furniture and home accents handmade by skilled craftsmen and artisans from Thailand, Indonesia, India and other Asian countries – sparked the idea for a collaboration.
Gube has been designing handmade jewelry for over a decade, and she pours her skills in her “elegant and down-to-earth” accessories label Heyjow. So much like L’Indochine, Gube meticulously creates and curates her products.
Heyjow’s jewelry items are made of raw materials scoured from the exotic land of Turkey to the culturally rich Middle East, to the magnificent South American continent. Largely inspired by the allure of tropical beaches and the mesmerizing world she gets to experience when she goes scuba diving, Gube creates bold yet feminine pieces that combine classic charm and boho sensibilities.
Similar in aesthetics and principles, Gube “decided to reach out to Leona and Charlene to see if they wanted to collaborate with Heyjow. In our first meeting, it quickly became clear to me that this partnership was going to be such an amazing experience.”
The three inspiration seekers who all share the love for creating and bringing in beautiful things from around the world decided to join forces for #LindochineLovesHeyjow jewelry collection.
For the collaboration, Gube created a bold and vibrant collection with numerous Southeast Asian and boho-chic themes. Each piece is eye-catching and elegant, balanced with a sense of down-to-earth charm. “The pieces in this collection are versatile – you can wear them while you’re lounging at the beach, while you’re out on a dinner date, and even at the office with a nice blazer for a bit of pop.”
In the jewelry collection, all brass metal used are dipped in 22k matte gold from Turkey. The raw stones are from Malaysia and Thailand, while the silk and Afghan bead tassels are hand strewn from Turkey.
“Just like all the other pieces that we bring into our stores, the #LindochineLovesHeyjow collection has a story to tell,” says Carlos. “The highlight of the collection is the Jewelry Bar that allows customers to customize their own three-layer necklaces, and let the creations tell their own story.
What makes the #LindochineLovesHeyjow special is that “each piece is limited in quantity and no two are exactly the same. Joana painstakingly assembles the jewelry by hand and the fact that each layered necklace is made to the customer’s liking makes it extra special and personal,” enthuses Panutat.
The #LindochineLovesHeyjow collection is available at L’Indochine SM Mega Fashion Hall.