The Bauhaus movement and HUGO BOSS
Those familiar with the history of the Bauhaus art school in Germany would know its deep influence on art, architecture and design despite the fact that it operated for only a little over a decade.
Founded in 1919 by Architect Walter Gropius in Weimar, Germany, the Bauhaus – meaning “house of building” – sought to reform education and bring together the applied arts with manufacturing similar to the way things were during the Medieval times. Gropius advocated the integration of all artistic mediums including fine art, industrial and graphic design, typography, interior design and of course, architecture. The movement gave birth to new art schools from which the new Bauhaus emerged.
Hugo Boss, in its capacity as a strong advocate of the arts, is supporting the “Das Bauhaus #allesistdesign” exhibition at the Vitra Design Museum in Weil am Rhein, Germany.
For five months from September 26, 2015 to February 28, 2016, the museum will serve as a venue where an array of previously unseen exhibits will be showcased, with the pieces coming from its own collection along with significant pieces from private collections and exhibition houses all over the world. The project documents the Bauhaus movement’s development and the societal models which it advocated, while revealing their surprising up-to-dateness.
“No other cultural institution is integrated so closely with the HUGO BOSS identity than Bauhaus. As a symbol of clarity, stringency and precision, it also plays a pivotal and inspiring role for our collections,” explained Dr. Hjördis Kettenbach, Head of Cultural Affairs at HUGO BOSS. As such, the exhibition plays a special role in the Group’s scant two decades of Arts Sponsorship.
“Das Bauhaus #allesistdesign” examines the legendary institution in light of current trends while creating the first-ever overview of the Bauhaus’ philosophy of design. The show will feature works by designers and artists such as Marianne Brandt, Marcel Breuer, Lyonel Feininger, Walter Gropius, and Wassily Kandinsky. Current contributions are from Olaf Nicolai, Adrian Sauer, Enzo Mari, Norman Foster, Open Desk, Konstantin Grcic, Hella Jongerius, Alberto Meda, Olaf Nicolai and Jerszy Seymour.
Selected pieces from the BOSS Womenswear Collection will also form part of the exhibition, illustrating the importance of Bauhaus as a source of inspiration for Jason Wu, the artistic director of BOSS Womenswear.
Hugo Boss is one of the few fashion companies that has developed a high credibility and excellent reputation in the world of art, in large part due to the company’s long-term involvement and partnership with renowned art institutions worldwide. It has its own Hugo Boss Arts Sponsorship program that was established in 1995, with emphasis on contemporary visual arts. Through its various worldwide arts sponsorship activities, Hugo Boss has been instrumental in bringing attention to the talent of emerging young new artists not only in the US and Europe but also Asia.