Before anything else, I would like to set the record straight. This column is not a review about the fourth novel in “The Twilight Saga” by American author Stephenie Meyer, okay? It’s an absolutely different theme altogether. However, I would like to link the title of this Sunday’s column to the time when Rolls-Royce broke online records during their hugely successful Digital Dawn online launch which trended #1 worldwide on Google, witnessed by 4,000 media around the world in the carmaker’s attempt to debut the new Rolls-Royce Dawn. Now, that’s breaking the new dawn of the digital age!
The open-top luxury of the new Rolls-Royce Dawn was revealed in Manila through a worldwide digital launch spearheaded by Rolls-Royce Philippines’ Willy Tee Ten and his team at the Salon de Ning of The Peninsula Manila. We were all treated to delectable hors d’oeuvres, flowing drinks and a carving station of delicious beef wellington. The posh atmosphere and seductive ambient music were befitting of the luxury brand and Manila delivered it with style (cheers to Rolls-Royce Manila!).
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motorcar that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motorcars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built,” expressed Torsten Mueller-Oetvoes, chief Executive officer, Rolls-Royce Motor Cars, on a large digital live screen during the launch.
The word “compromise” is not a term recognized in the Rolls-Royce vocabulary. In the words of its co-founder Sir Henry Royce – “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”
Living up to the luxury brand’s mantra, behold, the new Rolls-Royce Dawn. It is the world’s only true modern four-seater super-luxury drophead. The new Rolls-Royce Dawn rises above its ancestors, featuring 80 percent unique body panels.
The Silent Ballet
During the launch, emphasis on engineering and manufacturing was taken into account via the viral video. Attention was paramount to the creation of the Dawn’s roof which is utterly quiet when up and operates in almost complete silence in just over 20 seconds at a cruising speed of up to 50kph. This quest for silence applied to all aspects of the engineering of the new roof, and by extension, the new car model. The design of the roof is graceful, beautiful and sensuous while maintaining a large canopy for passengers. The silent lowering of the soft top – dubbed “The Silent Ballet” by Rolls-Royce engineers –conveys a true Dawn moment.
The Rolls-Royce’s Dawn’s Midnight Sapphire exterior and Mandarin leather interior is enough to make one wax poetic. “Night becomes day as rays of sunshine burst forth, bringing the inside out, joining this social space with the wider world of possibilities.”
“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” exclaimed Giles Taylor, Director of Design, Rolls-Royce Motor Cars.
“The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style,” Taylor added.
Indeed, it is safe to say that the new Rolls-Royce Dawn is a harmonious juxtaposition of art and poetry in (perfect) motion, backed by expert manufacturing and masterful engineering. And as with all objects of perfection, it comes with a hefty price tag only the distinguished (extremely wealthy set) can afford.
Deliveries on the new Rolls-Royce Dawn commence in the second or third quarter of 2016. Visit the Rolls-Royce showroom located at The Fort for more details on how to reserve a new Dawn.
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