Creatively carefree with the SM Youth Tee Festival!

Young men and women will have a visual treat with SM’s Youth Tee Festival that celebrates the carefree and exuberant lifestyle of the youth.  No other item of clothing is more appealing than the T-Shirt when it comes to versatility, which is why the young use it to express their own personal style or as a canvas for boundless creativity and even as a statement of counterculture.

One can don a graphic tee over cut-offs or faded jeans and colorful sneakers – with a flannel shirt tied around the waist for an added accent. Or what about pairing it up with achmbray shirt tucked under a billowing A-line skirt or reworked, worn with denim shorts and designer flip-flops? The possibilities are endless – the bottom line being that the T-Shirt is more than a piece of clothing but a lifestyle – and SM Youth celebrates this exuberant culture with the SM Youth Tee Festival.

Scour the racks in the SM Youth section for a witty, on-trend collection of tees. Start at Tee Culture, where statement tops feature millennial, social media lingo (do “Beast Mode” and “Selfie” ring a bell?), or graphic pop culture prints—motorcycles and cheeseburgers on a shirt, anyone?— that are wearable signs of the times. Hop on to Character Tees, where the youth can express their veritable fanboy or fangirl-ness with a variety of T-shirts with famous characters as artwork. These shirts are definitely something that Avengers fans or Star Wars cult followers would want to keep for themselves.

SM Youth makes the Tee Festival more exciting with a special promo offering as much as P450 discount for regular-priced T-shirt purchases during the promo period. Thrown in the mix is a design contest for upcoming creatives: design a shirt and upload it on Instagram with the hashtag #TeeFestival. The 30 most liked designs will get the opportunity to  be produced by SM and sold in all SM Stores.


The SM Youth Tee Festival and all its promos run until October 31. Visit or on Twitter and Instagram at @SM_Youth for more details on Tee Festival and the T-shirt design contest. Click on #TeeFestival for a visual treat of the month-long promo.

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