Effortless style with Yosi Samra flats
Comfort. Durability. Uncompromised style. These are the bywords that sum up the qualities women look for in their footwear – and Yosi Samra delivers. The New York City brand that pioneered fold-up ballet flats, Yosi Samra, recently unveiled 20 new designs in its latest collection for the 2015 fall/winter season.
The newest line puts the spotlight on Yosi Samra staples made of genuine leather and suede done in neutrals, plus a few bolder choices in various prints and textures. Designed to fit into the modern Filipina’s multi-faceted lifestyle and in a 4.5” x 3” package, the ballet flats embody effortless style that can be taken from day to night.
“The (Yosi Samra) brand is relatively new but the Philippine market has been progressive,” says Stephen Elizaga Chua, Regional Business Strategy and Development head. “The modern Filipina is very fashion savvy, a multi-tasker; she goes to school, blogs, takes photos, does business on the side – very progressive and ambitious. She likes to travel and she needs a pair of shoes that fits that lifestyle. The personality of the woman is reflected in her style and she needs shoes to go with that, and we’re happy that we’ve been able to reach a wide audience because of the classic versatility of the shoes,” he says.
“The main icon is Audrey Hepburn with her effortless style, who can slip from an evening gown to slacks to shirts and flats – and we’d like to make the ladies aware that they have a lot of options,” he adds.
Established in 2009, Yosi Samra has become the go-to brand for shoes that are equally fashionable and comfortable made with materials of the highest quality. What is equally interesting to note is that Yosi Samra once worked as a bouncer in a New York City club – and it was this experience of trying to haul in women at 2 a.m. and other unholy hours into a taxi with their cumbersome heels that gave him the idea to develop fold-up ballet flats.
Green Tee, Inc. is the Exclusive Regional Distributor for Yosi Samra in Singapore, Indonesia and the Philippines. To date, it has a total of 13 local branches, including ones in Cagayan de Oro, Bacolod, and Iloilo. Globally, it is available in over 1,000 boutiques across the US and 85 other countries. For branch locations and collection updates, follow Yosi Samra Philippines: www.facebook.com/YosiSamraPhilippines and www.instagram.com/yosisamra.ph