KATHA awardees to get international trade fair exposure
Further recognition will be given to winning designs of the October edition of KATHA Awards, with awardees set to receive travel exposure to international trade fairs and exhibitions on top of the trophy and a six-month feature showing at HallONE.
The KATHA Awards is a special distinction presented to local designers and exporters whose products exemplify exceptional quality and high-caliber design in furniture, furnishings, holiday décor and gifts, and fashion. It serves as a statement of prestige by upholding a benchmark of excellence in product design and development. Its main objective is to consistently challenge designers to come up with product innovations that will be significant to consumers.
According to the Center for International Trade Exposition and Missions, the exposure in trade fairs abroad will allow the winning SMEs (small and medium enterprises) to expand their design landscape.
“They are given the opportunity to observe the latest trends and how foreign design companies interpret such creative and market trends on their product development,” explains CITEM executive director Rosvi Gaetos.
The travel exposure also provides the winning SMEs firsthand information on the market landscape abroad.
Gaetos adds, “Awardees also get the chance to be immersed in the international market and gain insight on new strategies and tactics of the trade. It is an advantage for the winning SMEs that they can interact with buyers in their home market since it helps them understand better the consumer behavior on an international scale.”
With this opportunity, CITEM expects that the new design and market perspectives the winners will bring home from the international trade fairs and exhibitions will challenge Philippine designers and manufacturers to adapt these knowledge and insights to their own product development and consumer campaign as a means of pushing their standards a notch higher.
The KATHA Awards deliberation and awarding will be held on October 15, the first day of the 62nd Manila FAME, the country’s premier design and lifestyle event slated at SMX Convention Center, Pasay City. For more information, log on to www.manilafame.com.