Happy in its first boutique
A fun and feminine Happy Skin store opens in Glorietta
Two years since Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez launched their homegrown “skin-caring” makeup brand Happy Skin, many of its products have become cult favorites. As the label’s product portfolio continues to grow, the two co-founders thought it was about time to open their first standalone store.
“When we started, we focused on developing a few products first, and at that time, we weren’t confident to build a store yet. But now that we have completed a whole range of products and tools for the face, we realized the time is right to offer them in our own store,” shares co-founder Yuengtian-Gutierrez.
Happy Skin recently celebrated its second anniversary with the opening of its first boutique in Glorietta 3. Painted in teal and pink, the 24-square meter store is undeniably fun and feminine. It’s designed by Heim Interiors, the same design firm responsible for the charming #HappySkinHQ, while West Elm’s sophisticated home accessories blend perfectly with Happy Skin’s hip and cute products on display.
Doing away with the usual products-on-shelves, Happy Skin seamlessly divides its products into different zones. There’s “What’s New” for the latest releases, “Hall of Fame” for the bestserllers and beauty award winners (Happy Skin Don’t Get Mad, Get Even Liquid Foundation, for instance), “Take Me Home” for treats and freebies, and the “Eyes,” “Lips,” and “Face” sections for area-specific needs.
But the highlight is the “Lips-spection,” that offers personalized “lippie service” that helps women find the best shade and formula to suit their lifestyle.
“A Happy Skin Lips-spection starts with a beauty advisor working in a lip scrub to gently remove dry flakes, followed by healing, moisturizing balm. While the balm sets, guests are encouraged to answer a fun quiz that helps determine her personality and lifestyle, and the Lips-spection finishes with the application of her soulmate shade,” explains Mananquil-Trillo.
A collection that is one for the books
Happy Skin says, in a statement, that it sells over a hundred lippies day in, day out. Hence, for its Holiday 2015 collection, the local makeup label devotes this season to its bestselling moisturizing lipstick, Shut Up and Kiss Me, whose success gave birth to other lippie products.
“Loyal fans always share with us how our lippies have made them feel better about themselves, gotten them compliments, and inspired them to level up their beauty moves,” shares Mananquil-Trillo.
Thus come Happy Skin’s well-loved lippie products in four gold-stamped hardbound books, each embodying the different types and lifestyles of women today.
For the woman who makes sure she always looks camera-ready, or basically, looks presentable whenever and wherever, there’s the How to Take the Perfect Selfie Moisturizing Lippie Set (P1,499) that arms every modern lady with three flattering shades: #StrikeAPose (berry), #PuckerUp (light mauve) and #StayHappy (earthy peach).
How to Make Beauty Effortless Lip & Cheek Mousse Set (P1,199) is for the no-fuss woman who’s always on-the-go. Achieve a healthy, peachy glow on your cheeks and lips with Fall in Love, or go for the universally-flattering earthy nude that is Laugh Always.
Leave a mark with How to Make a Statement Moisturizing Matte Lippie Set (P1,099) that comes with It Girl, a perfect nude pink suitable for either workweek or weekend, and Heartbreaker, a bold cherry red shade that’s a true standout in a crowd.
Rounding up the collection is Happy Skin’s most innovative lippie product at the moment, the Shut Up and Kiss Me Power Pout Moisturizing Lip Lacquer included in the How to Conquer the World Set (P1,199). The book set comes with two shiny-yet-weightless shades: Hear Me Roar (red orange) and Royal Treatment (nude lilac).
The new Happy Skin boutique is located at Glorietta 3 Ayala Grand Mall, Makati. Happy Skin’s pop-up store is located at Greenbelt 5, Makati. Happy Skin is also available at Rustan’s Makati and Shangri-La; Beauty Bar; Plains & Prints; The SM Store Makati, Mall of Asia, Megamall, and North Edsa; Watsons Mall of Asia; and Landmark Makati and Trinoma.