Besto Potato pops up in the Metro
Heads up to students and office-bound employees! The favorite Japanese potato chips, brought to the country by Jack ‘n Jill, makes its way around various pit stops in the metro to spread the crunch, the taste, and the #BestoPotato experience.
Following its successful launch in March, the Jack ‘n Jill Calbee pop-up store has since made stops at the Alabang Town Center, Glorietta, Bonifacio High Street, and in Eastwood City, among others. This time around, the pop-up store will visit several campuses to bring the #BestoPotato experience closer to everyone.
Kicking-off in Greenhills Shopping Centre this November, the roving Jack ‘n Jill Calbee pop-up store will visit schools and malls while an interactive sampling booth will make the rounds of selected gasoline stations and offices.
“We want people to experience the besto potato goodness of Jack ‘n Jill Calbee,” says Calbee-Universal Robina Corporation (CURC) marketing manager Jenny Chang. “Through the pop-up stores, we want to bring the brand’s tasty offering closer to the market.”
Jack ‘n Jill Calbee uses only the best potatoes produced under the Japanese standards of quality, putting fun in every crunch. This includes their Potato Chips – thin and crunchy potato snack in Wasabi, Classic Salted, or Cheddar and Sour Cream flavors; Pizza Potato – pizza-flavored potato ridges with melted cheese on top; and Jagabee Potato Fries – crispy fries available in Classic Salted, Garlic, and Cheese flavors.