Rugged comfort

B Hotel Quezon City tracks the unbeaten path with new design concept

Photos by Sonny Espiritu


The northern part of the metro gets a taste of the B Hotel brand of service and comfort as Bellevue Hotels & Resorts opens the second branch of its mid-scale business hotel at 14 Scout Rallos St., Diliman, Quezon City.


The newly opened B Hotel Quezon City offers a new concept to the mid-scale hotel market with its Brutalist architectural style and contemporary industrial design.

B Hotel QC rises up to the increasing need for accommodations in the area, offering corporate travelers and weekend staycationers exquisite amenities at reasonable rates. But the hotel, which is currently on soft opening since September 1, brings with it not just the basic conveniences but also a new design concept unusual for hotels in its category. 

Superior Room

Standing 11 stories high, B Hotel QC appears like the usual modest contemporary lodge from the outside. The inside, however, is a different story. The hotel’s interior design looks nothing like its Alabang counterpart or other business hotels, for that matter.

New look

Bold colored furniture accent the concrete-based lobby

The Arch. Edward Co Tan-designed B Hotel QC features a concrete-based architectural design concept after the Brutalism movement, a modernist architectural concept prominent in the 1950s to the 1970s. With bare walls, wooden panels, metal accents and fixtures, leather couches, and black-gray-brown-red contemporary palette, B Hotel QC is not trying to exude the elegant and homey vibe. It’s industrial: rough, raw, and modern. 

“We wanted something different for the aesthetics of our new branch,” declares B Hotel managing director Ryan Chan. He continues, “The hotel’s distinctly rugged texture will surely be a welcome change for businessmen and locals.”

The Pastry Corner

Amid the edgy masculine appeal of the hotel, white blooms, bold colored carpets, accent furniture (swivel couches in mustard yellow and cherry red), and hanging jar lamps add touches of warmth and vibrancy. 

Metal fixtures and accessories further enhance the industrial feel of the hotel

Hotel manager Carlo Librea believes they are the first one in the market to offer this kind of concept. And it is with this that they are optimistic to become the number one mid-scale hotel in the area. “Because we’re offering something new, we’re banking on the curiosity of the market,” he shares.

But curiosity can only take an establishment so far. 

Same service

People are drawn to a hotel because of its interesting appeal, but guests come back for the excellent service. And while B Hotel QC offers a different experience, it still banks heavily on top-notch service and convenience BH&R has mastered through the years.

Unwind with friends and associates at the Mezzanine Bar

With all things considered, comfort is still the key for any hotel. And comfort remains the top priority for the B Hotel staff. Each room is well appointed with all guest necessities, from cozy queen size or twin size bed, cable TV, Wi-Fi access, to basic bathroom amenities, among others. 

B Hotel managing director Ryan Chan

Designed to be a four-star hotel, the Quezon City venture was furnished with a complete roster of in-house amenities. The Lobby Café offers filling meals and refreshing drinks for breakfast, lunch and dinner; the Mezzanine Bar is perfect for unwinding with friends and associates over cocktails or beers; and the Pastry Corner lets guests indulge in sweet decadent treats they can enjoy in the hotel or take home with them. 

Outdoor lap pool

Guests may do a couple of laps in the outdoor pool or break a sweat at the fully-equipped gym. 

For its corporate clients, B Hotel has a Business Center with two function rooms that can sit 15 to 30 people. It’s also capable of hosting events at its ballroom that can accommodate 200 seated guests. 

Safety is assured with security personnel deployed in and around the property, and CCTV cameras installed in all spots and corners.

Chan posits that a great business hotel goes beyond outward beauty and basic features. “We believe that focus on guest experience and satisfaction is the new business amenity,” he says. 

And while B Hotel still has some fine-tuning and finishing touches to do for its grand opening on October 30, it arguably has the head start against its competition: accessible location, new concept and an established brand of service. Its success now depends on improving and maintaining these assets.

For inquiries and reservations, call (02) 990-500 or visit 

Topics: rugged , comfort
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