My Phone, My Selfie

First-ever selfie store now open at SM MOA

posted October 12, 2015 at 06:10 pm
by  Manila Standard Lifestyle

Selfie addicts will have fun shopping at the first-ever MyPhone Selfie Store recently launched at Cyberzone SM Mall of Asia. MyPhone endorsers Devon Seron and Kyle Vergara livened up the event, along with StarStruck’s Faith de Silva and heartthrobs Brandon Bautista and Vince Soriano.

The MyPhone TeamC

The MyPhone Team headed by CEO and president David Lim, dealers Leo and Ellen Bernardino, and MyPhone Selfie Store designer, contemporary artist Leeroy New, were on hand for the opening of the store whose experiential design concept gives selfie-natics lots of opportunities for that picture-perfect, wacky shot.  

The MyPhone Team having a Selfie

Other stores are soon to follow in major cities and provinces, in keeping with the brand’s advocacy to uplift Filipino pride and help promote young Filipino artists who will be working in each of the stores to ensure that each will have a unique look. The only similarity between these MyPhone stores is the Filipino heart apparent in each of the crafts, complementing the heart embedded on the products.

MyPhone endorsers Devon Seron and Kyle Vergara, with guest star Faith de Silva and MyPhone VP-Marketing Richard De Quina

The Selfie store is a feast for the senses and the mind as well. Rather than playing music, the store will showcase trivia clips featuring exclusive contents from the MyPhone Pinoy App, such as interesting facts about Philippine history and culture. Contents played include significant events in Philippine history, heroes and famous artists, as well as local riddles or bugtong and even famous cheesy pick-up lines.

The brains behind the MyPhone Selfie Store, artist Leeroy New and MyPhone CEO David Lim

“With the help of our homegrown artists, we will be able to make the MyPhone Selfie store an image of the Philippines, and everything beautiful in it. It will be about MyPhone and the heart embedded in it,” shared MyPhone CEO David Lim.

Watch out for the MyPhone Selfie Store Contest. Just by taking selfies inside the stores and uploading them online, you will have the chance to win a MyPhone RIO Pixie. Visit for more details.

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