MS 30th Anniversary XXX

SM Baguio exhibits “Green Road to 50,000”, hits 30,000 mark

A photo exhibit capturing SM City Baguio’s “Green Road to 50,000” was recently opened last February 20, 2013 at the mall grounds. The exhibit coincides with the celebration of Green Road’s 30,000th tree marked by a simple ceremony participated in by special guests Stephany Stefanowitz (Ms. Earth Philippines 2012 runner-up), singer Sam Concepcion, and celebrity sisters Alodia and Ashley Gosiengfiao. Joining the guests were SM Supermalls executives and representatives from the Department of Environment and Natural Resources (DENR). The exhibit will run until summer. Under the supervision of DENR, “Green Road to 50,000” started in January 2012 with SM employees working side by side with independent groups and local government agencies in Baguio. The project aims to plant 50,000 trees throughout the city and surrounding communities within the next three years to support the government’s National Regreening Program. Pine tree saplings have been planted in various areas including the Busol Watershed, Buyog Watershed, Tuba Benguet, Burnham Park, public school premises, and SM City Baguio mall grounds. Initially, the “Green Road to 50,000” was a compliance with a DENR directive in relation to SM Baguio’s redevelopment plan. Prior to this mandate, SM has already been donating tree saplings to the city as part of the company’s SM Cares program for the preservation of the environment all over the country. In effect, the mall has been planting more than what is required by the DENR. SM Cares ( also includes programs on waste management and recycling to ensure the cleanliness of its mall surroundings and the entire community where SM operates. SM Cares is the flagship CSR program of SM Supermalls.
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