Up Close and Personal

No secrets with radio personality

Karen Bordador’s life has been no secret. The creator and hands-on entrepreneur behind the e-commerce business, the largest online female community, is willing to share everything – from her beauty tips to business goals, from her career to her personal life.

Karen started out as a model in fashion shows, print ads and magazine spreads. She became an FHM cover girl back in 2010. Then she joined the female DJ search for Monster Radio RX93.1 and won. When she became a radio personality, many doors were opened for her, including TV. She was in ABS-CBN’s I Do reality show and also hosted Eat Bulaga. Today, she can be seen in ABS-CBN’s Luv U.

The dusky beauty is also busy with her radio show Live Wire on RX93.1 which airs at 1 to 4 p.m. weekdays, hosting projects, endorsements, and events. She also makes time for SisterSecrets and blogging at She embraces her many roles, saying that she still finds herself surprised at times with all that has happened in her life.

“I’m very grateful for all of these blessings. I never take them for granted,” she says.

Karen is most proud of SisterSecrets, a dream come true for her.

“It has been a dream of mine for years! I bought the website address two years before actually creating it. I’ve always envisioned owning the biggest female e-commerce site in the country. Happy to share that we’re doing well. We are gaining thousands of members and acquiring brands to be part of my dream business. Honestly I don’t know how I find time to do this but I love it so I make time for it,” shares Karen, adding that her partners make work a little easier. 

Karen lets us in on her activities and what she likes about them. 

“I love hosting because I get to be the first one to introduce all the newest coolest trends. Everyday it’s a new event and it’s very exciting to be part of big programs. Being a model is fun, too, and it’s easy. I still love doing modeling projects. Acting is very challenging and fun. Being able to get an acting role on ABS-CBN after the reality show was pretty overwhelming. I do feel like I was able to naturally act, but that was for a comedy show. I don’t know how I’d do on a drama role, but I guess life is all about challenges and anything’s possible,” says 2011’s Most Eligible Bachelorette.

The sexy personality, UNO’s 100 Hottest in 2006, says she is done with “sexy.”

“It’s been great celebrating sexiness but it’s now time to emphasize my capabilities as an entrepreneur. I’ve always been business-minded and I’d like to focus on that for now. I’ve been offered several acting stints and I’m very flattered, however, I want to work on my happiness and that’s having my businesses,” Karen admits.

She is not turning her back on TV, though. If time permits, Karen says she will consider more acting roles. Just right now, she is focusing on her long term projects.

“TV is always knocking and I’m excited to open the door in the future,” says the Ellen Degeneres fan. 

To keep her skin and body beautiful, Karen tries to live a healthy lifestyle. She works out weekly, gets relaxing massages, and drinks a lot of tea. She trusts only YSA Skin and Body Experts for professional care.

“I’ve gone to so many dermas before. I’ve even used ridiculous medicines that never worked. Only YSA was able to clear up my skin. Even people around me have acknowledged the big change and are now going to YSA as well. I only let YSA take full care of my skin,” shares Karen whose usual treatments include facials and RF.

She likes YSA because ”They clean the face so well. They’re so meticulous so all your zits will surely be cleaned. They will take as long as it takes to clear you skin. They’re never in a hurry to just finish you up in a session. I love how they take the time to improve you.”

Karen Boradador wears three hats - entrepreneur, model, and showbiz personality

Busy Karen has not been able to hang out with her friends as much as before as she is always working. She calls it a “necessary sacrifice,” so she can retire early and hangout with everyone eventually. However, she always finds time for her boyfriend, Emilio Lim, star player of the American Football Team Bandits and the Philippine Aguilas. Karen says they dated years ago and now they are an item. Wedding plans are a long shot though, as Karen still has much to accomplish.

“I’d like to open more businesses and have more projects. I plan to invade and do well in the fashion world, and focus on that as well as lifestyle. Be a woman for other women. A different branding really that I’m very excited about. To be accepted in this industry would be a big achievement for me,” she shares. 

The bubbly, silly and “girly” host learned this very important lesson in showbiz: “Don’t believe everything one person says when the camera’s on. Don’t be trusting just yet. Also give importance to the staff of whatever production you’re working with and just be nice to everyone in general.”

And in life, Karen treasures these lessons: “Always believe that you can have everything you want in life. Believe it’s yours and it’s all for your taking. Life’s a menu, and you get to choose what you want to have so choose well and have positive thoughts for yourself always.”

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