Sarah G’s tribute to model Pinoy families

Popstar princess and Jollibee endorser Sarah Geronimo has been tapped by the country’s leading fast food chain to interpret the theme song for its annual Jollibee Family Values Awards (JFVA).

Entitled ‘Pamilyang Pilipino’ by Trina Belamide, the song highlights the role of families in nation building as they passionately live out positive Filipino values. Belamide is the same writer of the 1995 World Youth Day anthem “Tell the World of His Love” and Jollibee’s classic “Maaga ang Pasko” jingle. 

Trina Belamide and Sarah Geronimo

“The song conveys how love, compassion and values start within a family and transcend to grow communities and help the country rise above challenges. It encourages Filipinos to follow the examples of these model families honored by Jollibee as they spread hope and inspire others with their kindness and generosity,” Belamide said.

Sarah said the song is close to her heart. “I grew up in a tightly knit family. At malaking bahagi ang pamilya ko at ang pag-aalaga sa akin ng aking mga magulang sa kung ano man ang narating ko ngayon. I understand and appreciate the importance of sharing and practicing our Filipino values within our families first,” she added.

Now on its 5th year, JFVA is the fast food chain’s way of upholding positive Filipino values by honoring families that pursue special advocacies benefitting fellowmen and the larger community.

This year’s JFVA winners weree announced during the Gabi ng Parangal para sa Pamilyang Pilipino on Sept. 24 at the PICC Plenary Hall. Five Filipino families and one Global Pinoy Family of the Year were conferred with the prestigious recognition along with special citations for advocacies on education, children, environment, persons with disabilities and minority groups.  

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