AlDub fuels GMA’s online sites
GMA Network, according to Alexa, continues to prove its leadership online with latest metrics results showing that its news and entertainment portal, GMANetwork.com, is the no.1 local website in the Philippines.
According to the latest Alexa rankings, as of Sept. 16, GMANetwork.com is the sixth most visited website in the country, just behind global online giants Facebook, Google, YouTube and Yahoo, and is the only Philippine website in the Top 10.
This is consistent with results from another metrics provider, Effective Measure (EM). According to partial September (Sep. 1 to 13) data from EM, GMA’s online portal (www.gmanetwork.com) remained the top website in the Philippines with page views reaching over 108 million. The portal was also the no.1 website in August with over 228 million page views, ahead of ABS-CBN.com, among others.
GMA News Online (www.gmanetwork.com/news) and the GMA Entertainment website (www.gmanetwork.com/entertainment) are the top choice for news and entertainment content online as both websites showed significant increase in page views during the covered period. Both sustained their leads over competition, including ABS-CBNNews.com and ABS-CBN.com, and remained no.1 in their respective categories.
GMA News Online (www.gmanetwork.com/news) drove the increase in traffic for the portal and almost doubled its page views since the site launched its new, sleeker, more mobile-friendly interface in August.
GMANetwork.com - Entertainment also beat its counterpart ABSCBN Portal, as netizens consumed a continuous stream of engaging content about local celebrities and up-to-date showbiz news.
Eat Bulaga’s “KalyeSerye” featuring the AlDub love team of Alden Richards and Maine Mendoza further propelled the surge in pageviews, becoming one of the most sought-after content in the portal. There was also a high interest in issues related to traffic and the Bureau of Customs’ rules on balikbayan boxes.
GMA Network’s social media sites also registered positive growth with the Network’s Facebook fan base totaling 6.5 million, while amassing over 502 thousand followers on Twitter and 161 thousand followers on Instagram.
Meanwhile, 3.3 million users on Twitter have been following GMA News by the end of August, making it the most followed news organization in the country. Its Facebook page has reached 5.4 million likes and its Instagram page has gained over 51,000 followers. It is also the most followed news organization on Viber’s Public Chat with more than 140 thousand followers.