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Cignal thanks million subscribers

Cignal TV has proven its leadership in the Philippine Pay TV market by being the first and only pay TV service provider to reach over one million subscribers as of August 2015. As a way of thanking its industry partners and friends, Cignal held a thanksgiving party on Sept.23 to mark this historic milestone --- not only for the company but for the entire television industry as well.

Cignal's one millionth subscriber  Rinaldi Lastima (second from left) with his family receiving 55-inch curve TV and a 5.1 Home Entertainment System courtesy of Dolby. Also in photo are Cignal TV's VP for Marketing  Guido Zaballero (leftmost) and Cignal TV's Manager for Prepaid Marketing Vito Villariba (rightmost)

Cignal’s foray in the pay TV arena six years ago has literally shook the television landscape with its superb direct to home (DTH) satellite technology that ushered in the era of HD quality sight and sound never before seen on local TV broadcasts. Customers have taken a liking to this newest pay TV provider and have made Cignal no.1 in its class --- having exceeded one million subscribers; way ahead of its competitors which have been in the industry for decades now.

According to Cignal President and CEO Emmanuel C. Lorenzana, ‘’We owe it to our subscribers who have made us the no.1 pay TV provider in the country, to deliver the best viewing experience possible and to continue to expand and enrich our channel offerings.  It is our firm commitment for Cignal to take the lead in finding innovative ways to improve its services and to meet the changing demands of the Filipino viewer’’. 

Cignal’s achievements rest squarely on its quality of service, having been the first in the industry to offer superior 100 percent digital pay TV service, and built-in HD plans. These are some of the industry innovations that brought Filipino viewers to the awesome viewing experience that they enjoy today.

As to how Cignal is going to maintain its no. 1 status, “The King of Pay-TV” still has a lot to offer as it charts its course for the future. “The Philippine pay TV market is still in its infancy compared to our Asian neighbors, like Taiwan, South Korea, Hong Kong, so there is ample room to grow and we see a trend towards more diversity in television choices as people’s incomes increase and lifestyles continually change. Cignal will continue to lead the industry in both content diversification and best in class infrastructure. All thanks to our links with PLDT and the MVP Group which give us access to the latest developments in digital and telecommunications technology,’’ Cignal Chief Operating Officer Oscar A. Reyes Jr.  stressed.

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