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AlDub drives Eat Bulaga’s ratings

GMA Network (GMA) ruled over its counterparts in nationwide TV ratings in September owing to its strong performance across all dayparts, according to data from ratings service provider Nielsen TV Audience Measurement.

From Sept. 1 to 30 (Sept. 27 to 30 based on overnight readings), GMA recorded a 37.4 percent total day household audience share in National Urban Philippines, surpassing ABS-CBN’s 34.9 percent by 2.5 points and TV5’s 9 percent by 28.4 points.

Eat Bulaga's Kalye-serye with Alden Richards and Maine Mendoza a.k.a AlDub has kicked the show's ratings higher than the industry can imagine

In particular, GMA led ABS-CBN in the morning block with 34.1 percent versus the latter’s 33.5 percent, as well as in the afternoon block with a commanding 45.2 percent compared to its closest rival’s 29.5 percent. GMA was ahead of TV5 in all time blocks in NUTAM (National Urban Television Audience Measurement).

Moreover, GMA was ahead of other networks in all dayparts in its stronghold areas, Urban Luzon and Mega Manila, including the hotly contested primetime block. Urban Luzon represents 77 percent of the total urban TV household population the country, while Mega Manila accounts for 59 percent.

GMA posted an impressive 42.2 percent total day household share in Urban Luzon, ahead of ABS-CBN’s 30.4 percent by 11.8 points and TV5’s 7.9 percent by 34.3 points.

The Kapuso Network also continued to secure its dominant position in Mega Manila with a 44.6 percent total day share, besting ABS-CBN’s 26.8 percent by 17.8 points and TV5’s 8.3 percent by 36.3 points.

Compared to its closest rival, more programs from GMA entered the list of top regular programs for September across NUTAM, Urban Luzon and Mega Manila. 

Eat Bulaga – with the unstoppable success of its Kalye-serye segment featuring the phenomenal AlDub love team composed of Kapuso actor Alden Richards and dub smash queen Maine Mendoza a.k.a. Yaya Dub – ranked as the most-watched program in Urban Luzon and Mega Manila, and led the list of Kapuso programs in NUTAM. Last Sept. 26, the program scored another record-breaking feat in TV ratings with a 37.2 percent rating in NUTAM and 45.7 percent in Mega Manila.

Other ratings-driver for the month include Kapuso Mo, Jessica Soho, Magpakailanman, Ismol Family, Pepito Manaloto, and Vampire Ang Daddy Ko. 

Rounding out the list are Sunday PinaSaya, 24 Oras, 24 Oras Weekend, Marimar, Karelasyon, Wowowin, Celebrity Bluff, Beautiful Strangers, The Half Sisters, Imbestigador and The Ryzza Mae Show Presents Princess in the Palace.

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