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SM opens first large screen cinema in Cabanatuan

SM Cinema will launch the first large format cinema tomorrow in Cabanatuan City – a giant digital screen almost 30 percent bigger than the regular theatre’s screen size.

Cabanatuan folks will be the first to experience SM Cinema’s very first large format screen at SM Cabanatuan.

Branded as “SM Large Screen Cinema,” the super-sized screen stretches the limits of one’s peripheral vision to the maximum and gives the audience a larger-than-life experience.

Capable of 3D movies in high-resolution format, SM Large Screen Cinema uses a silver screen, which ensures brighter and clearer images on display, and uses a superb sound system to deliver an immersive and unparalleled sound experience.

A standard SM Large Screen Cinema set up has accommodations for 507 guests and seating patrons in a stadium-like setting much similar to an IMAX theatre.

 Also offering high-quality theaters, SM Cinema will be opening five fully digitized theatres that promise to deliver the best possible movie-watching experience.

SM Cinema Cabanatuan will have 294 well-appointed seats per theater, making certain that all patrons will enjoy the view from any seat they choose.

As a standard in all SM Cinemas, the facility apportions an area dedicated to persons with disabilities (PWD) to accommodate all varieties of guests. The cinemas also boast of crisp digital surround-sound systems and crystal clear images to deliver the best theatre experience.

Completing the newest movie destination in Cabanatuan City, Snack Time, SM Cinema’s official snack and merchandise arm, will serve popcorn, drinks, and other snacks, along with the latest movie merchandise that fans will surely love to collect.

 To further give movie-goers the best theatre experience in town, e-PLUS will offer a limited movie kit that includes six movies, six caramelized popcorn, and a subscription to SM’s newly launched blink movie app that lets you watch movies on the go – all for only P 500.

SM Cabanatuan will be the second branch to open an SM Cinema theater, next to the SM Mega Center. Cabanatuan is a progressive and rapidly urbanizing component city, one of five cities in Nueva Ecija.

SM Cinema believes that by installing primary attractions such as the SM Large Screen Cinemas, it contributes to entice more investors to locate and help in further developing Nueva Ecija.

SM Cinema Cabanatuan will be SM Cinema’s 52nd branch nationwide. For more information on SM Cinema, visit www.smcinema.com or dial (02) 470-2222.

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