Gilas Championship Bid Tops TV ViewershiP
The gallant stand of Gilas Pilipinas against a taller Chinese team in the recently concluded 2015 FIBA Asia Championship finals in the Chinese’s own home court in Changsa, Hunan province that aired on TV5 on Oct. 3 drew the most number of viewers nationwide according to the National Urban Television Audience Measurement (NUTAM) of AGB Nielsen.
The championship game landed first in the 9 to10 p.m. timeslot garnering 32.4 percent audience share for National Urban Philippines overall; with 33.6 percent share for Mega Manila, 36 percent for Urban Metro Manila and 31.4 percent for Urban Luzon.
The game which was broadcast live on TV5 and carried through all corners of the archipelago by Cignal TV, the country’s no. 1 pay TV service provider, drew Filipino fans from all walks of life once again reaffirming the oft repeated adage of our being a “basketball country”.
It was just an ordinary Saturday night of Oct. 3, but not for the millions of basketball fanatics who stayed tuned to watch one of the most anticipated games of this season’s FIBA Asia Championship finals, the game between Gilas Pilipinas and China that would decide which team advances to the 2016 Olympic Games in Rio de Janeiro, Brazil. According to AGB Nielsen’s, AMR data, 4,277,944 households had their eyes glued into the Gilas-China game on TV5 making it the most watched show in its time slot and one of the most watched sporting events in recent times.