Alicia Keys to unveil Levi’s Women’s Denim collection
Iconic jeans brand Levi’s recently unveiled its most significant Women’s Denim collection to date, featuring global icon Alicia Keys as the face of the new line.
Levi’s all-new transformational women’s denim collection, which is built around its ongoing “Live In Levi’s®” campaign, celebrates women’s individuality, authenticity, and style. Aligning her views with the message of the campaign, multi-Grammy-award-winning singer/songwriter, producer, and activist Alicia Keys lends her unique voice and style to the Levi’s brand to inspire every woman out there to embrace who they are and be confident in their own skin.
“When you are authentically yourself, you are gorgeous and powerful,” Alicia Keys heartily declares. “I’ve come to the realization that I’m just a jeans girl at heart, and I feel the most confident, comfortable, sexy and strong in my jeans.
“Levi’s is for every woman . . . there is something for everyone, Alicia Keys adds. “Much like music, Levi’s brings together people from all walks of life and cultures.”
What makes this collection special is that Levi’s put a great deal of time and money into research to find out what modern women these days want for their pair of jeans. It visited ten different markets across the globe and talked to thousands of women, then combined the data it gathered with what it had learned from making women’s jeans in the last 80 years.
With the results of this extensive study, Levi’s created a denim collection that caters to women’s multiple body types.
In this campaign, where 60,000 body scans were used to come up with the innovative collection, the jeans brand banks on the idea that “behind every great woman is a great pair of jeans.” Utilizing Levi’s signature details and world-class finishing—and its latest fabric innovations and slimming technologies, like the most advanced stretch and recovery—Levi’s created the perfect-fitting jean for each body type.
As for Alicia Keys, the multi-faceted 34-year-old singer needs little introduction. Alicia has won countless awards since her debut in 2001, but it’s her soulfulness and authenticity that have made her a global icon and a revered philanthropist and spokesperson for the causes she believes in.
Alicia recently shared, on her Instagram account, an image of her wearing a pair of jeans from the latest women’s denim collection. She used the photo caption, “I find that when I see women that are comfortable in their skin . . . whatever that is, however that is, and whatever way that manifests itself . . . it’s beautiful! #LiveInLevis.”
The photograph, which was taken from her shoot for the campaign, shows how confident she is with her own unique style. She is seen wearing a pair of Levi’s black skinny jeans, black boots, and a black leather jacket, an ensemble that makes her look like a badass music superstar.
Levi’s likewise showcases Keys’ powerful voice with “28,000 Days,” an exclusive song that is the campaign’s soundtrack.
“Alicia Keys embodies the spirit of the brand and brings it to life in such an inspiring and resonant way for women everywhere. We are so proud to launch our new women’s denim collection with Alicia. She truly represents what the Levi’s brand is all about,” says Jen Sey, chief Marketing Officer for the Levi’s brand.
In the Philippines, the new collection was launched on July 31 at the Valkyrie Nightclub, where successful Filipino women from different fields romped on the runway wearing their favorite pair of denim jeans, namely, young entrepreneur and online influencer Martine Cajucom; transgender beauty queen Kevin Balot; blogger-columnist Jenni Epperson; fashion and lifestyle bloggers Vern and Vernice Enciso.
The event also featured a performance from Asian Superstar Vanness Wu as a treat to loyal Levi’s lovers.
The latest “Live in Levi’s” campaign continues to pay homage to the iconic brand’s 140+ years of being constant companions to those who wear them and love them—from rock stars to presidents, from farmers to fashion icons, and from entrepreneurs to the everyman.
TNT launches AlDub as new endorsers
The country’s largest value brand under Smart Communications, Inc. (Smart), formally launched AlDub as its new endorsers, bannering TNT Extend, its latest promo that allows subscribers nationwide to extend their existing favorite promo subscriptions for only P5 per day.
With TNT Extend, mobile users now have the most affordable way of stretching their bonding moments with their katropas and family, as well as prolonging their exchanges with their loved ones be it through call, text or mobile internet – all without worrying about promo expiration.
TNT subscribers simply have to text EXTEND to 4545 to enjoy the promo.
“If there is a couple who can show the true value of TNT Extend, it is certainly the phenomenal split-screen love team of Alden Richards and Yaya Dub (Maine Mendoza), whose exciting and challenging noontime-show romance has captivated the Filipinos here and abroad,” said Evelyn Jimenez, Prepaid Marketing Group head at Smart.
“Every day on their show, AlDub effectively shows us the great challenges of having limited communication with the people we care about. That’s where TNT Extend comes in – with this affordable promo, you can extend your existing subscription such that nothing can stop you anymore from making that call, text or social media update for your loved one anytime you want,” said Jimenez.
This scenario is perfectly captured in TNT’s latest promotional ad, which shows how the couple keeps their sweet exchanges through TNT Extend.
Aside from being the perfect tandem for the TNT Extend, “both Alden and Yaya Dub genuinely embody what TNT stands for, which is to bring hope and happiness to Filipinos through very affordable promos and services,” said Carlo Endaya, head of Brand Strategy and Communications at Smart.
“TNT is a very fun-loving brand with a very inspiring message, that’s why I’m very happy to finally be a certified TNT Katropa,” said Alden, an award-winning actor and singer. “Through TNT, I welcome the opportunity to inspire and touch the lives of more Filipinos and give back to them for all their love and support.”
On the other hand, true to her character, Yaya Dub, also known as the country’s Dubsmash Queen, could only write her heart out to express her excitement and gratitude for being part of the country’s largest mass market prepaid brand.
In keeping with their onscreen and off-screen tale, Alden and Yaya Dub did not cross paths while making the TNT Extend commercial. Will they finally get to bond together, sneak a date, or meet unexpectedly now that they are both TNT Katropas?
“One thing is for sure: through TNT’s special promos and events, you can expect more of the star-crossed lovers extend their story beyond their noontime show and excite all the TNT Katropa all over the country,” said Endaya.
To know the latest updates on TNT and its latest Katropas, follow its official accounts on Facebook (www.facebook.com/TalkNText) and Twitter (@TalkNText).
Jon Santos gathers presidentiables
Jon Santos strikes again as the whole country reels under the pressure of the question: Who should be the next president of the Republic of the Philippines come election 2016?
In WTF: Wala Talagang Forever….sa Malacanang!, a new political comedy slated for two weekends (Sept. 25 and 26 and Oct. 2 and 3) at Teatrino in Greenhills, San Juan, let master stand up comic/impersonator Jon Santos share his comic insights about the next big political event the country faces next year.
Who’s the funniest, or even who’s the fairest? Jon asks, “HuGot your vote?” You be the judge as Jon impersonates the most loveable and most laughable 2016 presidentiables in and other famous personalities in the country today in WTF.
Prepare to meet President PinYoy, Senator Meeryam Da Defensive Defender, Gov. Vee, Mayor Syerrap Espada, Ms. Korona Sanches, Sen. Grey’s Poh, and Nanay Dyuning. Gates open at 7 p.m. Show starts at 8 p.m.
Special guest international singer Majonna, who is set to perform in the country next year, will also be performing. Jon said she is flying in much earlier to avoid the traffic.
Nanay Dyuning, on the other hand, will be taking a break from her early Christmas shopping in Greenhills to watch the show. Jon said Nanay Dyuning will also have a special number, dancing to the tune of “Apat Na Buwang Pasko,” Jon Santos’s new Christmas single from the Philpop album released by Viva Records.
Directed by Jenny Jamora, WTF is a production of the same creative team behind Jon Santos’s very successful stand up comedy career, Enrico Santos and Joel Mercado. Light designer is John Batalla while line producer is Ambie Burac.
Tickets, available at P2,000, and P1,500 are available at the Teatrino box-office.
Matalinong Panonood at EBC Film Forum
Atty. Eugenio “Toto” Villareal, chairman of the Movie and Television Review and Classification Board (MTRCB), addressed about 2,000 students from various colleges and universities on the importance of practicing discernment when watching film and television in his keynote address at the EBC Film Forum on Sept. 13 at the Aliw Theatre, CCP Complex Pasay City.
After giving the audience a glimpse of the powers, functions, and guiding principles of MTRCB, the veteran media and entertainment lawyer urged the audience to become responsible viewers and to help strengthen Filipino culture and the promotion of respect for human dignity in media.
Immediately after the forum, the independent movie entitled Walang Take 2, produced under the wings of INCinema, was screened. The film stars John Tabangay and Kimberly Cordero and was earlier given a PG rating by MTRCB for its theme of fulfilling one’s dream despite the odds.
Villareal was one of the resource speakers in the event organized by the Eagle Broadcasting Corporation (EBC), to inspire independent filmmakers in their craft.
Other speakers included EBC Chief Operating Officer James Manzanero, Jr., actor-comedian Leo Martinez, actress and MTRCB board member Gladys Reyes-Sommereux. Also present in the event were EBC President Jorge Cabacungan and Climate Change Commissioner Sec. Mary Ann Lucille Sering.