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Stellar helps make brands shine online

Products and services seeking to amplify their online presence and engage with their target audiences can look into leveraging on the online personas of the most popular and followed celebrities via Stellar, the newly launched social media celebrity marketing agency of ABS-CBN. 

Stellar, the first of its kind in the country, will empower social media campaigns for products and services through Star Magic artists and their Facebook, Twitter, and Instagram accounts.

Star Magic, which manages some of the country’s most followed celebrities online, currently has more than 230 artists under its stable.

One of them is actress Kathryn Bernardo, who remains to be one of the most followed celebrities in the country with over five million followers on Twitter and 2.6 million followers on Instagram.

JC De Vera and Jericho Rosales

The most liked and followed Star Magic artists on Facebook, meanwhile, are actress Kim Chiu and singer-songwriter Yeng Constantino, in terms of personal pages and fan pages, respectively.

Using different contextual social listening features, Stellar will determine the fit of the artists’ persona to the needs of brands, and help them connect with their desired target audience via social media.

Jolina Magdangal and Maja Salvador

The pricing for each social media campaign will be determined by Navi Score – a new scheme revolutionized by Stellar – which is the combined Digital Score and Star Score of an artist. The Digital Score reflects an artist’s reach, engagement, and number of social media mentions on Facebook, Twitter, and Instagram, while the Star Score is calculated based on an artist’s latest TV projects, movie projects, and last and current endorsements.

Donald Lim, Richard Reynante, Melissa Ricks, Maricar Reyes, and John Sweet Lapus during the panel discussion at Stellar's grand launch

“As a leader in the digital space, we would like to set up the industry standard on how brands and influencers mutually benefit as they work together in engaging their audiences. We offer a standard measurement and pricing model so we give credit where credit is due, and ensure all stakeholders in the social media ecosystem are taken care of in this entire process,” said ABS-CBN chief digital officer Donald Lim.

Stellar’s services also extend to other ABS-CBN digital properties as it will amplify the reach of its brand campaigns by utilizing the social media accounts of ABS-CBN, Star Magic, ASAP 20, ABS-CBN Sports, and entertainment website PUSH.

Donald Lim, Richard Reynante, Melissa Ricks, Maricar Reyes, and John Sweet Lapus during the panel discussion at Stellar's grand launch

And to effectively measure a campaign’s success, Stellar will provide clients with thorough and complete analytics to measure the overall success of a campaign, and gauge the sentiments and reactions of people online. 

To know more about Stellar, visit stellar.abs-cbn.com, like www.facebook.com/stellar.abscbn, or follow stellar_phils on Twitter and stellarphils on Instagram.


Meet Your Favorite K-pop Stars On-Line with ‘V’ App

V app, a live-streaming video application featuring the hottest K-pop stars, is now available for all iOS and Android users worldwide.

Since the beta release ion July 31, V app has become the best gateway to meet the top-notch K-pop stars everywhere. With the recent official iOS and Android launch, V app provides more stabilized service for global users to enjoy fluid communication with their favorite stars. Currently, 55 lineups of K-pop celebrities are signed up on the on-air schedule, including Big Bang, SM Town, Wonder Girls, 2PM, and Kara.

Comprised of three categories - ‘Special Live,’ ‘App Live,’ and ‘Spot Live’ – V app offers exclusive videos of concerts and showcases, while revealing celebrities’ hidden personalities and talents through self-produced contents by the stars themselves. Also equipped with a real-time chatting feature, users can have engaging communication with the stars.

With the ‘Star Following’ feature, users can follow the individual channels established for each celebrity group and receive alerts when their favorite stars start their live broadcasting.

Other additional features such as ‘Upcoming’ and ‘Chemi-beat’, allow users to stay updated for upcoming on-air schedules and have more interactive experiences with the stars. Total of two to six new contents are released daily. After a live-broadcast, users can watch the video again through VOD service.

Proving its global popularity with a record of 610,000 downloads in 170 markets on the first day of its beta release, K-pop lovers in 210 countries are now interacting with their favorite stars through V app. App downloads in non-Korean countries account for more than 60 percent of the total download numbers. V app especially enjoys popularity in the Philippines and other regions including the U.S., Japan, China, Hong Kong, Taiwan, Indonesia, Thailand and Vietnam. Naver is now focusing on the provision of smoother global services, while expanding the lineup to include non-Korean celebrities in the future.


 ‘Your Face Sounds Familiar’ new season debuts

Viewers nationwide tuned in to the pilot episode of Your Face Sounds Familiar’s all-new season on ABS-CBN with new eight celebrity performers’ performances as popular music icons.

According to data from Kantar Media, the episode on Sept 12 scored a national TV rating of 31.7 percent, or almost double that of its rival program, GMA’s Celebrity Bluff (16.2 percent). The Sunday episode on Sept 13 gained a national TV rating of 27.3 percent versus Kapuso Mo, Jessica Soho’s” 23.2 percent.


Kean as Harry, Denise as JLo, Eric as Willie Revillame, Michael as George Michael, Melai as Madonna, Sam as Eminem, Myrtle as Sandara, KZ as Vina Morales, and Kakai as Sia

The show also generated buzz online as its official hastags #YFSFNewSeason and #AllNewYFSF became top trending topics on Twitter nationwide and worldwide.

Comedian Eric Nicolas was named the first weekly top scorer for his impersonation of Willie Revillame that flawlessly replicated his looks, gestures, and singing voice. He received an overall score of 42 points from jurors Gary Valenciano, Jed Madela, and Sharon Cuneta and won P100,000, half of which will go to his chosen charity, the Child Haus Foundation.

Trailing behind Eric were Sam Concepcion performing as Eminem (27 points), Kakai Bautista as Sia (18 points), Kean Cipriano as Harry Styles (15 points), Denise Laurel as Jennifer Lopez (12 points), Myrtle Sarrosa as Sandara Park (8 points), KZ as Vina Morales (5 points), and Michael Pangilinan as George Michael (5 points).

Last weekend, there were more surprises for viewers as Sam gave his best impersonation and performance as Jason Derulo, Eric as Louis Armstrong, Kean as Randy Santiago, Myrtle as Jessa Zaragoza, Denise as Christina Aguilera, Kakai as AiAi delas Alas, KZ as Pink, and Michael as Janno Gibbs.

Don’t miss the weekly transformations and performances in the all-new season of Your Face Sounds Familiar,”Saturdays after MMK and Sundays after Rated K on ABS-CBN.


Regine Velasquez, Martin Nievera, other stars honor teachers nationwide

It’s that time of the year again!

And it is that much-awaited occasion when thousands of teachers across the country gather at the Mall of Asia (MOA) Arena for PLDT Gabay Guro’s grand teacherfest.

The event, an embodiment of “I Inspire” campaign, is a salute, a celebration, and a renewal of Gabay Guro’s commitment to the proud profession of teaching through trainings, scholarships, livelihood and life enhancing programs so they can continuously change lives.

Ms. Chaye Cabal-Revilla and Mr. Gary Dujali, PLDT 2G Marketing Head

This teachers’ month, Gabay Guro mounts a big tribute event, the Teacherfest, at the MOA Arena, on Sept. 27, from 1p.m. onwards and is expected to generate almost 20,000 teachers representing the different schools, public and private, from everywhere in the Philippines. Admission is free.

Like the Gabay Guro Facebook page to know how you can join the event.

To lend glitter and fun to the occasion, hot young love team James Reid and Nadine Lustre will be there, as well as world-class talents El Gamma Penumbra, Leo Valdez, Ima Castro, among others. Sterling names in the music firmament will be taking center-stage headlined by the Songbird Regine Velasquez, concert kings Martin Nievera, Gary Valenciano, and Basil Valdez, concert queens Kuh Ledesma and Pops Fernandez, among others. Musical direction is by Raul Mitra.

Through the years, Gabay Guro’s tribute events have been known the country over for their excellent raffle prizes being given to the deserving teachers. This year, Gabay Guro is giving away two house and lot packages from Amaia and Perry’s Group of Companies, Gratour Van from Foton, three motorcycles from Honda, Suzuki and Ropali Corp., livelihood packages from KaAsenso Cyberya, Sun and Talk N Text; cash prizes from Pro Friends and PECCI, travel package from First United Corp., and a lot more from Asian Secret, Bear Brand, Clover, Enchanted Kingdom, Ever Bilena, National Bookstore, Penshoppe, phCare, Red Planet Hotels, Samsung Business, Shakey’s, Toy Kingdom, among others. Phil Life, Our Lady of Lourdes Hospital and Red Cross will be on hand the whole day as the official event’s medics.

The PLDT Gabay Guro foundation is the education arm and flagship project of the PLDT-SMART Foundation, a program run by volunteers composed of executives from the PLDT Manager’s Club Inc. (PLDT MCI). The core of the Program is defined by its Pillars namely: Scholarships, Trainings, Housing and Educational Facilities, Livelihood Programs, Broadbanding and Computerization, and Teachers’ Tribute.

For more information on the PLDT Gabay Guro grand tribute event happening on Sept. 27 at the MOA Arena, please visit the Gabay Guro official website www.gabayguro.com, like the facebook page www.facebook.com/gabayguro follow them on twitter and Instagram at @PLDTGabayGuro. 

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