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Affordable plans, devices boost tablet adoption in PH

As telcos and device manufacturers offer tablets and plans at affordable rates, tablet adoption is seen to skyrocket in the coming years and could even surpass shipments of PCs worldwide, according to a recent study. According to the Quarterly Smart Connected Device Tracker for the fourth quarter of 2013 released by research firm IDC recently, robust growth in the tablet and smartphone segment will edge out PC shipments for the latter part of the year, highlighting a growing shift in consumer preferences. But with the nearing saturation of the smartphone and tablet markets, the headroom for growth shrinks considerably. IDC, however, said the introduction of devices at affordable price points will become a “game-changer” in markets around the world, and would further boost adoption. “Introducing new handsets and tablet devices at cheaper price points along with special initiatives … will accelerate the upgrade cycle and expand the total addressable market overnight,” said Megha Saini, Research Analyst with IDC's Worldwide Quarterly Smart Connected Device Tracker. With the uptake of tablets seeing no signs of slowing down, IDC predicts that in two years’ time, tablets will outship both the desktop and notebook PCs combined. In fact, the research firm had already lowered its outlook for the PC industry by 10 percent for the entire 2013. IDC added that it expects the lower-cost devices to drive interest worldwide and help to spark adoption among first-time buyers in commercial sectors like education, and in emerging countries like the Philippines. Smart Bro Gadget Plus Plans To help Filipinos get on the tablet lifestyle, Smart is offering Smart Bro Gadget Plus plans that bundle the latest gadgets with the company's mobile Internet services. Under Gadget Plus Plan 999, for example, subscribers can own the Samsung Galaxy Note 8 (WiFi), on a monthly service fee of P999 and a one-time payment of P2,000 upon sign-up. The bundle includes a Wi-Fi device and 50 hours of Internet surfing. For those requiring unlimited Internet connection, the Galaxy Note 8 under the Gadget Plus Plan 999 already comes with an anti-bill shock guarantee that automatically converts the data service to unlimited once the usage exceeds P1,599. The device is powered by a 1.6 GHz quad-core processor, 2GB of RAM, and the latest Android Jelly Bean mobile operating system. It also comes with 16GB of internal storage and a 5-megapixel rear camera. Users may also consider to go with the Gadget Plus Plan 699, which currently offers the Alcatel T7 HD, a 7-inch Android Jelly Bean tablet that comes with 8GB of onboard memory and is powered by a 1GB RAM. The Alcatel T7 HD also comes bundled with a Wi-Fi device, 50 hours of Internet surfing, and is covered by the anti-bill shock guarantee of up to P1,299 monthly. Smart also offers two Windows 8 notebooks—the Samsung ATIV Book 2 and the Acer Aspire V5 122P Touch—under Gadget Plus Plan 999, paired with a Smart Power Plug-It that comes with 50 hours of free Internet access and browsing speeds of up to 7.2 Mbps. Both can be availed with a one-time fee of P1,500 and P2,500, respectively. To apply for these plans, visit Smart Stores nationwide or order from smart.com.ph/store; or visit smart.com.ph/bro, or call 8488877 on landline phones, or *887 for existing Smart subscribers.
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