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Isuzu’s show of Force

In an amazing show of dominance in its segment, Isuzu Philippines Corporation  recently staged an event to celebrate two decades of doing business in the domestic market. 

Held at the sprawling grounds of the Megatent in Libis, Quezon City, the “Isuzu Big Meet” eventc was  the largest gathering of Isuzu vehicles and clubs. “ This was organized to promote camaraderie among Isuzu vehicle owners, as well recording the biggest gathering of Isuzu club members in one place,” said  Hajime Koso, President of IPC. More than 300 Isuzu owners with their vehicles joined the grand meet, which displayed Isuzu’s current light commercial vehicle line-up, namely the Crosswind AUV, D-MAX pick-up and mu-X SUV, alongside its iconic models like the Hi-Lander, Fuego pick-up and Alterra. In attendance were the recognized clubs of IPC such as Team Isuzu Pilipinas, Team Isuzu Car Enthusiast and mu-X Owners Philippines.

(Joseph Bautista, Product Development and Marketing head of IPC (left),  and Hajime Koso, IPC president, show off  an all original old school-Isuzu pick-up.

Enthusiasts from the different parts of Luzon participated in the grand club meet to display their custom and modified Isuzu variants. Exhibition participants competed for glory and bragging rights as club members battled it out for points in different categories such as Best AUV, Best Pick-up, and Best SUV. Meanwhile for the modified categories, Isuzu clubs competed on Best Engine Set-up, Best Sound/Entertainment System Set-up, and Best 4x4 Vehicle Set-up. Acting as judges were IPC executives led by Koso  and media representatives. 

Emerging winners in each category were the following: Victor Candelaria (Best AUV), Dr. Roman Remo (Best Pick-up), JT Lerma (Best SUV), Ivan De Castro (Best Engine Set-up), Deni Von Amatorio (Best Sound/Entertainment) and Vic Makimkim (Best 4x4 Set-up). Each of them received cash prize, trophy, and premium Isuzu merchandise; as well as cash prizes and premium merchandise to the first and second runner-up winners.

Moreover, the owners of the Oldest Isuzu Model and the Highest KM Mileage in attendance, were also given recognition and prizes, Oldest Model awards was given to Alex Cabungal for his 1976 Gemini. Chito Villanueva from Team Isuzu Pilipinas took the highest mileage award for recording 998,628 kilometers on his Isuzu Hi-Lander.

An added bonus during the Big Meet event were the sales booths of Isuzu certified parts and accessories suppliers such as Waido Corporation (MiLi, PIAA and CTEK battery chargers; Overland PH with their off road accessories; and Winterpine Corporation;  who gave on-site an exclusive 20 percent discount on all parts and accessories. Event sponsor was Petron Corp.

“We are thankful for the trust that you have continually showed us over the course of the years. We value this partnership and rest assured that we will continue to provide utmost quality and topnotch service every time you would seek our service,” Koso said.“Just like car clubs, we want everyone to join hands and be united not just on meets, but also on the road,” added Koso, who expressed his elation over the success of the program, saying that the event is a true testament on the reliability and trustworthiness of the brand with Filipinos motorists.

Topics: Isuzu Philippines Corporation , Isuzu Big Meet , Crosswind AUV , D-MAX pick-up , mu-X SUV , Team Isuzu Pilipinas , Team Isuzu Car Enthusiast , mu-X Owners Philippines
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